50 of 100 Assume You’ll Use Plan B

My three daughters and I visited with my sister and her family in the Florida Keys. Wake boarding was the plan. I had a few runs and after I fell one time, the boat took forever to come back around.

When it finally came back around, my brother-in-law yelled, “Bring it in.” Sofi, one of my daughters, had cut her head.

“Cut her head?” What a surprise? When I last fell, the ski rope sprung out of my hands all the way back to the boat. It smacked her in the head and cut her right behind the hairline. I’ve boated all my life and never would have thought this could happen. It did.

Two staples later, she’s just fine, but boy did our plans change. We threw out Plan A, enjoying time wake boarding with the family, and put Plan B into effect, visit the hospital.

When running my business, I never expect anything to go as planned. Employees will take a day off…unexpectedly. A well paying, happy customer will decide – with little notice – to use another vendor. The Internet will go out at the least opportune time. If something unexpected can happen, it will.

My point is I pray for the best, but prepare for the worse. I have to be flexible and prepared. When a disaster hits, I can’t panic. We have to figure out what to do next with a level head. We then look hard for the opportunity that almost always emerges. I search for the upside in the challenge knowing everyone that competes with me faces the same lack of predictability. If I can handle the craziness well, it could what customers see that makes me a better option compared to others they could be using.

Note to self: Thrive in the craziness assuming plan B will go into effect.

Jorge Lazaro Diaz

Owner's Headlamp is Jorge's brain child. He wishes he had something like this when he started his business. As president and found of Larry Jacob Internet Marketing, he's learned that isolated entrepreneurs need resources that aren't really available out there. You'll here him say, "You may do alright, but lonely, isolated business owners with no accountability to anyone outside themselves, can easily fall short of their full potential and become completely miserable - the family too."

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Amy Donner - July 5, 2016 Reply

Nice post Jorge. When the bottom fell out of ad sales in 08 we had to move to Plan B and quickly. We reformatted the rate structure in a way that allowed advertisers to pay less by only buying what they really, really wanted. The restructuring created a more authentic product which informed some of our online decisions and fueled our growth as the economy improved.

    Jorge Lazaro Diaz - August 11, 2016 Reply

    Sorry it took me so long to respond to this. As we moved some of our blogs to a new site, I am not getting notified. There is always something to do and those that do it first in hard time outwit and out perform the others. Thanks for chiming in.

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